FreshMinerals is an American mineral makeup brand that offers products designed for those who value freedom of expression and love to experiment with looks.
The history of the brand began at the turn of the millennium in the USA. At the beginning of its journey, the company successfully sold powder preparations for postoperative rehabilitation of plastic surgery patients. In 2003, it opened its own production facility in Lucky Worth, Florida, and by 2004, hypoallergenic mineral-based cosmetics were developed. In 2007, the brand expanded to a full range of makeup products, and in the spring of 2011, the company was acquired by Revlon, which led to worldwide recognition of FreshMinerals products.
FreshMinerals products are based on 100% natural ingredients and minerals, excluding preservatives, talc and synthetic components. The uniqueness of the products lies in the use of tiny particles of natural minerals such as jade, sapphire, diamond, citrine, opal and others. These particles do not clog pores, allowing the skin to breathe, and at the same time have healing properties, promoting healing and protecting the skin from external influences.
FreshMinerals cosmetics are not only decorative products, but also skin care products. The brand also prides itself on the fact that its products are hypoallergenic and suitable for sensitive skin.
