Maybelline New York is one of the most recognized and influential decorative cosmetics brands globally. The brand's history began in 1915 when a young pharmacist named Thomas Williams noticed his sister Mabel applying a mixture of vaseline and coal dust to her eyelashes to make them look fuller. This inspired him to create the world's first compact mascara. The company name became a harmonious blend of his sister's name, Mabel, and the word Vaseline.
Since its inception, the company has evolved from a small family business into a global beauty powerhouse. Today, as part of the L'Oréal Group, the brand embodies the dynamic energy of New York, delivering innovative beauty solutions to women worldwide.
Concept and Key Advantages
The brand's philosophy centers on creating accessible, high-quality, and trend-driven makeup that enhances individuality and builds everyday confidence. Maybelline New York translates runway trends into everyday wear, making makeup application quick, effortless, and comfortable.
Advanced formulas: long-lasting pigments, nourishing ingredients, and hypoallergenic textures.
Diverse shade ranges: tailored formulations to match every skin tone and undertone.
Rigorous quality control: ophthalmologist and dermatologist tested products.
Accessibility: premium performance at an affordable price point.
Top Categories and Bestsellers
The product lineup covers all areas of decorative cosmetics, helping users craft everything from subtle daily looks to bold evening styles.
Mascaras: iconic lines like Lash Sensational, Colossal, and Sky High set industry standards for volume, length, and fan-like lash separation.
Foundations and Concealers: the Fit Me range adapts seamlessly to skin texture and tone, while the Instant Anti-Age Eraser concealer hides signs of fatigue and imperfections.
Lipsticks and Lip Care: Super Stay Matte Ink liquid lipstick and Lifter Gloss deliver rich pigment and lasting comfort.
Eye and Brow Products: durable Tattoo Liner pencils, gels, and eyeliners define contours for a striking look.
Maybelline New York remains a global trendsetter in the beauty industry by uniting rich heritage with modern cosmetic science.
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In stock Product code: 3600531143657 Waterproof volumizing and lengthening mascara with a fan effect Maybelline New York Lash Sensational Waterproof black 9.5 ml-44 %1,000грн.
1,799грн. -
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In stock Product code: 30079236 Waterproof mascara for volume creation Maybelline The Colossal Volum' Express Waterproof 01 Black (black) 10.7 ml-31 %1,250грн.
1,799грн. -
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In stock Product code: 3600531143459 Volumizing and lengthening mascara with a fan effect Maybelline New York Lash Sensational black 9.5 ml-44 %1,000грн.
1,799грн. -
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In stock Product code: 3600531230906 Mascara with a silicone brush Maybelline New York Lash Sensational Intense black volume and curling (9.5 ml)-44 %1,000грн.
1,799грн. -
Promotion
In stock Product code: 30074576 Maybelline The Colossal Volum' Express Volume Mascara 01 Black 10.7 ml-31 %1,250грн.
1,799грн. -
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In stock Product code: 30079847 Maybelline The Colossal Volum' Express Volume Mascara 02 Extra Black 10.7 ml-31 %1,250грн.
1,799грн. -
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In stock Product code: 3600531716974 Maybelline New York Lash Sensational Body Mascara 01 Black (9.7 ml) for volume and curl-43 %1,000грн.
1,749грн. -
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In stock Product code: 3600531716981 Maybelline New York Lash Sensational Body Mascara Waterproof 01 Black (9.7 ml) for volume and curl-48 %625грн.
1,199грн. -
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In stock Product code: 30152830 Ultra-black mascara with a volumizing effect Maybelline New York Sky High Cosmic Black 7.2 ml-29 %1,000грн.
1,399грн. -
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In stock Product code: 30166967 Maybelline Lash Sensational Sky High Very Black Mascara with a flexible silicone brush (7.2 ml)-31 %1,000грн.
1,449грн.
