LEGO is a Danish brand that produces the world's most popular construction sets. The name "LEGO" comes from the Danish words "leg godt", which translates to "play well". The brand was founded in 1932 by Ole Kirk Christiansen, who later turned the company into one of the largest and most recognizable toy manufacturers in the world.
LEGO's key product is its plastic construction sets, which are made up of many small pieces called "bricks" that can be connected together. LEGO offers a wide range of sets, including themed series such as LEGO City, LEGO Star Wars, LEGO Technic, LEGO Friends and many more. In addition, LEGO produces various play sets, books, films and themed clothing.
Creativity, imagination and the development of logical thinking are key aspects of the LEGO concept. Construction sets provide children and adults with the opportunity to build their own models and come up with exciting scenarios for games.
The company strives to combine traditional gaming values with the latest technology to remain relevant and attractive to its audience. LEGO is firmly embedded in cultural heritage and has become a symbol of creativity and development in children around the world.
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