Reebok is a global sportswear, footwear and accessories brand widely known for its innovative designs and products designed for fitness, CrossFit and other activities.
Reebok was founded in 1958 in the UK, but became widely known in the 1980s when the brand became involved in the production and promotion of cross-training shoes. Cross-training has become an important trend in fitness, and Reebok has become one of the leading manufacturers of shoes for this type of training.
During the 1980s and early 1990s, Reebok became associated with aerobics and fitness fashion. Besides CrossFit, Reebok is also known for its product lines for running, basketball, gym training and other sports. The brand regularly releases innovative technologies in its shoes and clothing.
In 2006, Adidas acquired Reebok, maintaining the brand as a separate product line in its portfolio. Reebok continues to be a major player in the sports fashion industry and continues to evolve to meet today's consumer demands and athletic trends.
