Storm

Storm Lure Company is an American brand founded by two brothers Bill and Harry Storm in 1964 in Norman, Oklahoma, USA. Later a third brother joined them. During the 1960s, Storm created such famous lures as the Pee Wee Wart and the Hot'n Trot. One of the brand’s famous wobblers was ThinFin, introduced in 1967. The company's slogan is "Think like a fish!"

The company's baits have a lively and realistic action, which is incredibly attractive to fish. In 1990, during the Gulf War, the company produced patriotic lures by painting Thunderstick wobblers in “desert camouflage.” In 1999, Storm became part of the Rapala corporation.

The Storm brand is known for its outstanding quality and high performance. Impressive build quality, durable paintwork, fry imitation down to the smallest detail and first-class components - these are the characteristics that Storm is famous for. A team of professionals constantly researches the impact of their lures on predators, so when you buy Storm wobblers, you can be sure that the best fishermen in the world participated in their creation.